06 April 2007

What is infography?

This year's Malofiej competition is notable because for the first time ever, an interactive graphic was the only winner for the "best in show" award.

This sparked a lot of conversation about "what is an infographic?" As infographics go online, the line between infography and software begins to blur. Where does infography end and interface design begin?

About a week ago I had an interesting conversation with Juan Velasco, Graphics editor of National Geographic, where we tried to answer some of these questions. It's the beginning of a manifesto -- can you help us make it better?


1. It's a visual explanation that helps you more easily understand, find or do something.
2. It's visual, and when necessary, integrates words and pictures in a fluid, dynamic way.
3. It stands alone and is completely self-explanatory.
4. It reveals information that was formerly hidden or submerged.
5. It makes possible faster, more consistent understanding.
6. It's universally understandable.